Content strategy is a powerful tool for anyone who works with content, but its diversity and range can make it seem awfully complex to those approaching it for the first time. But quite the contrary, CS was created out of a need to make the always complicated and usually messy process of creating and caring for content more manageable. So how can the ever-growing supply of CS deliverables and terminology possibly make your life simpler? Learn real-world approaches from a content strategy veteran to help you approach your content in a systematic way.
