Content Strategy: Tales and Tools from the Trenches

Content strategy is a powerful tool for anyone who works with content, but its diversity and range can make it seem awfully complex to those approaching it for the first time. But quite the contrary, CS was created out of a need to make the always complicated and usually messy process of creating and caring for content more manageable. So how can the ever-growing supply of CS deliverables and terminology possibly make your life simpler? Learn real-world approaches from a content strategy veteran to help you approach your content in a systematic way.

Together we’ll discuss:

  • The origins of content strategy and the needs it serves
  • How one unified content strategy can inform everything from your messaging to your UX
  • Processes to simply content creation and maintenance
  • Realistic, real-life CS tools you can use today

Tools & Technologies
Location: Date: March 28, 2019 Time: 11:00 am - 12:00 pm photo of Kate Johnson Kate Johnson