Mistakes to Avoid When You Grow Your Content Team

How do you successfully grow a doc team from 3 to nearly 200 writers? What skills, tools, and processes are crucial to create a doc team culture with low attrition and high satisfaction? The answer: by learning from mistakes!

During the past decade, Salesforce’s Documentation and User Assistance team experienced incredible growth. We’ve tried every doc paradigm, every trendy process, every hip productivity tool, but the fundamental principle that’s kept us afloat is learning from our mistakes.

As the third writer hired at Salesforce, I’ll share with you the mistakes my team has made over the years—and the insights we learned—so that you can avoid similar mistakes as you scale your own doc team.

In addition to the points above, I’ll speak towards lessons learned around:

  • Morale
  • Training
  • Management
  • Career paths
  • Internal evangelism
  • Cross-team collaboration

Management & Careers
Location: Date: March 28, 2019 Time: 1:00 pm - 1:45 pm photo of Gavin Austin Gavin Austin