Matthew Ellison Matthew has over 25 years of experience as a user assistance professional in the software industry. Much of this time was spent managing a team at a UK-based consultancy company, before enjoying a period in the US as Director of the WritersUA Conference. He now runs UA Europe, an independent UK-based training and consulting company that specialises in software user assistance. Matthew holds a B.Sc. in Electronic Engineering and a Post-Graduate Certificate of Education from Bristol University. In 2009 he was the winner of the prestigious Horace Hockley award that is presented annually by the ISTC.